Technology & Rare Neurological Diseases Symposium

Leading rare disease research

The University of Rochester engaged Brand & Butter with a concept for a national symposium that highlights the novel technologies behind new treatments for patients with rare neurological disorders. With a strong brand and a focused strategy, “TRNDS” soon became a big fish in a small niche, attracting the country’s foremost experts in the field. The University of Rochester emerged a thought-leader in the space with two symposiums under its belt (and hopefully more to come).

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