The Eastman Reserve | PathStone Development Corporation

A place to thrive

PathStone partnered with Brand & Butter to launch The Eastman Reserve, a $53 million development and the first ever mixed-use and mixed-income project in western New York. We kicked off the project with a brand launch and ground-breaking ceremony for the new build, well-attended by the community and media. Our partnership continued with website development and year-long multi-channel marketing campaign aimed at leasing the building’s 187 residential units. Our successful strategy resulted in a waiting list of over 800 applicants before construction was even completed.

Brand Identity

Color Palette


Positioning Statement

Brand Positioning

Website Design

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