Beyond the laboratory

Since 1988, Paradigm has been the foremost materials testing laboratory in New York state. When they decided to simultaneously expand their service offering to their existing business-to-business client base and enter the consumer market, Paradigm engaged Brand & Butter for brand repositioning and a website redesign. With our help, Paradigm successfully scaled from laboratory to full-service environmental consultancy, growing their base-business and widening their affiliate service network, while capturing consumer marketshare.

Project Details

Paradigm Environmental Services Inc.
Service Areas
Website Development
Brand Re-positioning
Content Development
Trade Show Display
Promotional Video
Inbound Marketing

Website Design

Visit the complete website at