University of Rochester | Summit

Inspiring bold innovation in Aging

The University of Rochester approached Brand & Butter with a concept for a national conference aimed at addressing one of the greatest challenges and opportunities in healthcare: Aging. Since its inaugural event in 2015, the Summit has emerged as one of the most recognized conferences within the aging-innovation ecosystem. As the creators of, we continue to evolve brand experience at every touchpoint, online and off - breathing new life into the logo, refreshing the website design, creating current content, reimagining the event space and scaling-up the strategy year-after-year.

Brand Identity

Website Design

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Custom Content