Inspiring bold innovation in Aging

The University of Rochester approached Brand & Butter with a concept for a national conference aimed at addressing one of the greatest challenges and opportunities in healthcare: Aging. Since its inaugural event in 2015, the Summit has emerged as one of the most recognized conferences within the aging-innovation ecosystem. As the creators of, we continue to evolve brand experience at every touchpoint, online and off - breathing new life into the logo, refreshing the website design, creating current content, reimagining the event space and scaling-up the strategy year-after-year.

Project Details

University of Rochester
Service Areas
End-to-End Strategy
Branding & Identity Design
Website Design
Messaging & Positioning
Content Development
Digital Strategy
Social & E-mail Marketing

Promotional Videos
Sponsorship Activation
Media Planning
Event Experience Design
Print Design
Press Outreach

Brand Identity

Website Design

Visit the complete website at

Custom Content