Shifting the paradigm from treatment to prevention

The University of Rochester engaged Brand & Butter with a concept for a national symposium in Washington, D.C. that highlights the role that chemicals in our food, water, and air play in brain diseases - from Autism in children to Alzheimer's in older adults. With a strong brand and a focused strategy, the Brain & Environment Symposium soon became a big fish in a small niche, attracting the country’s foremost experts across research, policy, advocacy, and journalism. The University of Rochester emerged a thought-leader in the space with future plans for a Center for Brain & Environment and a forthcoming public education campaign.

Project Details

University of Rochester
Service Areas
End-to-End Strategy
Branding & Identity Design
Website Design
Messaging & Positioning
Content Development
Digital Strategy
Social & E-mail Marketing
Print & Environmental Design
Search Engine Optimization
Stakeholder Engagement
Press Release Writing
Targeted Media Outreach
Coalition Building

Brand Identity

Color Palette


Original Artwork

Website, Digital & Print