Thriving in Motion
Release Physical Therapy is a top physical therapy practice in Washington, DC. In this case, our task was to elevate the brand to match the caliber of their award-winning practice. We gave them a fresh look, standout website and patient-centered content to support their grand reopening in a brand new space. Our collaboration resulted in a huge boost in business - leading to the company opening three additional locations within a year of Release Physical Therapy's reopening. Brand & Butter continues to support their expansion with strategic direction, client communications, custom content, SEO services and marketing collateral.
Project Details
Client
Release Physical Therapy
Service Areas
Brand Identity Design
Website Design
Content Development
Print & Environmental Design
Digital Strategy
Educational Videos
SEO
Brand Identity
Color Palette
Typography
Wave element
Brand Identity
The Visual brand evoke a light-and-airy feel with a tranquil color palette and soothing organic shapes. The wave treatment to the 'e'letterform brings fluidity and movement to the logo, balancing the minimalist sans typeface. A hallmark brand element, the wave is carefully carried across various touchpoints.
Website Design
From the exercise video library and topical blog posts, to online appointment scheduling and informative, Q/A-style treatment pages, our content strategy prioritizes both current and perspective patients.
Website Design
Iconography
