I’m With the Brand.

January 13, 2015 / By

Making Sense of the Branding Breakdown

January 13, 2015 / By

Making Sense of the Branding Breakdown

Many think that a brand is a logo. It’s not. A brand is a gut feeling about an organization, product, place or person. Yes, people and places can be brands (…think Oprah… think Vegas). A logo is a visual mark of a brand, and that just covers what we see. A brand can be experienced on several sensory levels. Consider the unmistakable G-C-E notes that have been the signature chimes of the NBC network since 1929… or the hum of an Aston Martin (there are actually sound engineers at Ford hired to replicate that exact 1955 sound in today’s Mustangs)… the familiar inhalation of roasted coffee beans upon entering any Starbucks cafe, anywhere in the world… the way M&M’s actually do melt in your mouth (and how that’s an entirely different experience then when they are just in your hand). It’s all branding, baby. And we know our way around. (Excuse our shameless plug). We don’t think it’s important or anything, we just named our agency Brand & Butter by sheer coincidence.

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