Giving a Goldfish a Bath

January 2, 2015 / By

The importance of strategy in Marketing.

January 2, 2015 / By

The importance of strategy in Marketing.

Coordinating brand activities in the absence of a clear strategy is sort of like giving a goldfish a bath. Sure, the goldfish will survive but time, effort and resources will be forever sunk – and without any meaningful results. An effective marketing strategy is realistic, scalable and measurable. It will guide and inform future marketing initiatives and provide benchmarks for goal setting. Best of all, marketing strategies save time and money by directing resources toward the brand activities that advance the overall business objectives.

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